I grew up in a small village in the middle of the countryside in Holland, called Horssen. Since I can remember being creative was the thing that drives me the most. Nowadays I live in the beautiful city Utrecht, working on various concepts and create business + branding strategies. Enjoying as much green as possible, that is my mission.
I see connecting the city with the countryside as my challenge. Because I believe that connecting those two can result in shorter chains, stimulate local production and consumption, more knowledge about where products are coming from and eventually in a sustainable, and above all, greener world!